In SWOT analysis, what does the "S" stand for?

In SWOT analysis, the letter "S" stands for Strengths. This component focuses on identifying the internal attributes and resources that give an organization or individual an advantage over others. Strengths can include a strong brand reputation, a skilled workforce, unique technology, or any other asset that contributes positively to achieving goals or objectives. Recognizing these strengths is crucial because it allows organizations to leverage them effectively in their strategic planning. By understanding what they do well, organizations can build upon these strengths to improve their competitive position, create opportunities, and mitigate threats. This focus on internal positive aspects sets the foundation for developing strategies moving forward.